Salmon Fishing in the Yemen star Ewan McGregor has teamed up with BT to feature in a new ad campaign, in which he stars alongside BT Sport ambassadors and Arsenal footballers Robin van Persie and Alex Oxlade-Chamberlain as they give viewers an insight into the world of advertising.

The 'Behind the Scenes' campaign is a parody of the advertising process and takes viewers on a journey through the making of an advert, from the casting of celebrities, rehearsals, pre-production meetings and post-production processes to voice over recordings. McGregor commented 'I'm thrilled to be starring in this new campaign for BT. I hope the viewing public enjoy the action, alongside the laughs'.